The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Restaurants / Fast Food Outlets
Award
Agency
Client
Title
Category
Annual ID
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's Category: Penta Pencil
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Craft / Photography
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Customer Experience / CX
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Craft / Photography
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Billboards & Transit / Series
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Craft / Photography
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Social Media Post / Single
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King Category: Writing / Single
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Ecommerce
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Integrated Campaign
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Billboards & Transit / Series
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online Advertising / Native Ads
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Magazine / Series
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Use of Licensed Music
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: P.O.P. & In-Store / Single
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: Out of Home / Brand Installations
Whopper Whopper
Agency: OKRP / Chicago + Burger King / Miami
Client: Burger King Category: Sonic Branding / Branded Audio
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Digital & Online / Ecommerce
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
BZRP King
Agency: DAVID / Madrid + Burger King / Madrid
Client: Burger King Category: Artist / Brand Collaboration
Arby's x Pusha T Diss Tracks
Agency: Fallon + MSL Group + PXP
Client: Arby's Category: Artist / Brand Collaboration
Doja Cat x Taco Bell: A "Contractual" Partnership
Agency: Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client: Taco Bell Category: Artist / Brand Collaboration
Don't Die Before You Try It
Agency: Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles
Client: Dave's Hot Chicken Category: Television & VOD / 30 Seconds and Under - Series
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai
Client: Burger King Category: Stunts & Activations
French Toast Guy
Agency: McCann Canada / Toronto
Client: Wendy's Canada Category: Stunts & Activations
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Integrated Campaign
Home of the Ghosts
Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client: Burger King Category: Mobile Apps
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's Category: Physical Products
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Casting
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Craft / Art Direction
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France Category: Billboards & Transit / Series
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's Category: Innovation & Transformation / Innovation in Direct Marketing
A Second of Happiness- Moving
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: McDelivery Category: P.O.P. & In-Store / Single
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Domino's Delivery Player
Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client: Domino's Pizza Category: Brand Placement
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Direction / Single
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Cinema Advertising
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Cinema Advertising
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's Category: Digital & Online / Gaming
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Digital & Online / Gaming
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: Out of Home / P.O.P. & In-Store
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Innovation & Transformation / Innovation in Experiential
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Sonic Branding / Branded Audio
Did Somebody Say Katy Perry
Agency: McCann / London + String and Tins / London + RadicalMedia
Client: Just Eat Takeaway Category: Sonic Branding / Branded Audio
Award:
2023 Penta Pencil Penta Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Annual ID:
OS23_PP002P
Award:
2023 Out of Home Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Annual ID:
OS23_OH010G
Award:
2023 Integrated Gold Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Annual ID:
OS23_IG005G
Award:
2023 Design Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Annual ID:
OS23_DE016G
Award:
2023 Out of Home Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH002G
Award:
2023 Print & Promotional Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Annual ID:
OS23_PT009G
Award:
2023 Direct Marketing Gold Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Annual ID:
OS23_DM009G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Annual ID:
OS23_MI003G
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Annual ID:
OS23_EX015S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Annual ID:
OS23_IG011S
Award:
2023 Film & Video Silver Pencil
Agency:
DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI017S
Award:
2023 Integrated Silver Pencil
Agency:
WorkInProgress + Netflix + Unit9 + Brother
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Annual ID:
OS23_IG014S
Award:
2023 Out of Home Silver Pencil
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH014S
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Annual ID:
OS23_IN025B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Magazine / Series
Annual ID:
OS23_PT020B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Use of Licensed Music
Annual ID:
OS23_MS016B
Award:
2023 Out of Home Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
P.O.P. & In-Store / Single
Annual ID:
OS23_OH023B
Award:
2023 Design Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE056B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
OKRP / Chicago + Burger King / Miami
Client:
Burger King
Title:
Whopper Whopper
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS015B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM044B
Award:
2023 Social Media Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS23_SM109M
Award:
2023 Branded Entertainment Merit Award
Agency:
WorkInProgress + Netflix + Unit9 + Brother
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Annual ID:
OS23_BE095M
Award:
2023 Cultural Driver Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Annual ID:
OS23_CD015M
Award:
2023 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH065M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DAVID / Madrid + Burger King / Madrid
Client:
Burger King
Title:
BZRP King
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS044M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Fallon + MSL Group + PXP
Client:
Arby's
Title:
Arby's x Pusha T Diss Tracks
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS045M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions
Client:
Taco Bell
Title:
Doja Cat x Taco Bell: A "Contractual" Partnership
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS048M
Award:
2023 Film & Video Merit Award
Agency:
Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles
Client:
Dave's Hot Chicken
Title:
Don't Die Before You Try It
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI049M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Annual ID:
OS23_SM088M
Award:
2023 Social Media Merit Award
Agency:
McCann Canada / Toronto
Client:
Wendy's Canada
Title:
French Toast Guy
Category:
Stunts & Activations
Annual ID:
OS23_SM094M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Annual ID:
OS23_IG033M
Award:
2023 Branded Entertainment Merit Award
Agency:
DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client:
Burger King
Title:
Home of the Ghosts
Category:
Mobile Apps
Annual ID:
OS23_BE067M
Award:
2023 Experiential & Immersive Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Annual ID:
OS23_EX065M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Casting
Annual ID:
OS23_MI116M
Award:
2023 Print & Promotional Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Craft / Art Direction
Annual ID:
OS23_PT054M
Award:
2023 Design Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Annual ID:
OS23_DE141M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH049M
Award:
2023 Direct Marketing Merit Award
Agency:
UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client:
Domino's
Title:
Mind Ordering
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM130M
Award:
2023 Out of Home Merit Award
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
McDelivery
Title:
A Second of Happiness- Moving
Category:
P.O.P. & In-Store / Single
Annual ID:
OS23_OH036M
Award:
2023 Social Media Merit Award
Agency:
GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM106M
Award:
2023 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client:
Domino's Pizza
Title:
Domino's Delivery Player
Category:
Brand Placement
Annual ID:
OS23_GA016M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Direction / Single
Annual ID:
OS23_MI052M
Award:
2023 Film & Video Merit Award
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Cinema Advertising
Annual ID:
OS23_FI115M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Cinema Advertising
Annual ID:
OS23_FI117M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM082M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM085M
Award:
2023 Direct Marketing Merit Award
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS23_DM064M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX093M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS022M
Award:
2023 Music & Sound Craft Merit Award
Agency:
McCann / London + String and Tins / London + RadicalMedia
Client:
Just Eat Takeaway
Title:
Did Somebody Say Katy Perry
Category:
Sonic Branding / Branded Audio
Annual ID:
OS23_MS023M
